The Crown of Thorns

Author:Joseph Parent

Publisher:Doubleday

ISBN:0385507151

Total Pages:224

Viewed:943

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Books Description:

The best players know that golf is a game of confidence, and most important, concentration–the ability to focus and block out distraction. The goal of achieving clear thought is also at the heart of Buddhist teachings. In his highly original and groundbreaking book, noted PGA coach and Buddhist instructor, Dr. Joseph Parent, draws on this natural connection and teaches golfers how to clear their minds, achieve ultimate focus, and play in the moment for each shot. Zen Golf presents a simple system for building “mental game mastery.” Dr Parent’s unique PAR Approach (focusing on Preparation, Action, and Response to Results) guides golfers with specific techniques for each aspect of their games. In chapters such as “How to Get From the Practice Tee to the First Tee”, “You Produce What You Fear”, and “How to Enjoy a Bad Round of Golf”, the author shares a personal teaching regimen that has helped improve the games of professionals and amateurs alike. By combining classic insights and stories from Zen tradition, Zen Golf helps eliminate the mental distractions that routinely cause poor shots and loss of concentration, allowing golfers to feel in “the zone” that professionals have learned to master. Clear, concise, and enlightening, Zen Golf shows golfers how to prepare for, execute, and equally important, respond the results of any golf shot. A different approach to golf instruction, this book shapes ancient philosophies into new teachings.

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Golf is Not a Game of Perfect

Author:Bob Rotella

Publisher:Simon and Schuster

ISBN:1416563318

Total Pages:224

Viewed:725

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Books Description:

Filled with insightful stories about golf, Dr. Bob Rotella’s delightful book will improve the game of even the most casual weekend player. Dr. Bob Rotella is one of the hottest performance consultants in America today. Among his many professional clients are Nick Price (last year's Player of the Year), Tom Kite, Davis Love III, Pat Bradley, Brad Faxon, John Daly, and many others. Rotella, or “Doc,” as most players refer to him, goes beyond just the usual mental aspects of the game and the reliance on specific techniques. What Rotella does here in this extraordinary book, and with his clients, is to create an attitude and a mindset about all aspects of a golfer's game, from mental preparation to competition. The most wonderful aspect of it all is that it is done in a conversational fashion, in a dynamic blend of anecdote and lesson. And, as some of the world's greatest golfers will attest, the results are spectacular. Golfers will improve their golf game and have more fun playing. Some of Rotella's maxims include: -On the first tee, a golfer must expect only two things of himself: to have fun, and to focus his mind properly on every shot. -Golfers must learn to love 'the challenge when they hit a ball into the rough, trees, or sand. The alternatives—anger, fear, whining, and cheating—do no good. -Confidence is crucial to good golf. Confidence is simply the aggregate of the thoughts you have about yourself. -It is more important to be decisive than to be correct when preparing to play any golf shot or putt. Filled with delightful and insightful stories about golf and the golfers Rotella works with, Golf Is Not a Game of Perfect will improve the game of even the most casual weekend player.

How I Play Golf

Author:Tiger Woods

Publisher:Grand Central Publishing

ISBN:1455500488

Total Pages:320

Viewed:1825

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Books Description:

For the first time, champion Tiger Woods reveals the five secrets to his amazing success--a combination of physical, metaphysical and psychological practices he uses daily to keep his game in top shape.

The Anatomy of Greatness

Author:Brandel Chamblee

Publisher:Simon and Schuster

ISBN:1501133020

Total Pages:144

Viewed:1646

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NEW YORK TIMES BESTSELLER In the first book from popular Golf Channel analyst Brandel Chamblee, the network’s “resident scholar and critic” (The New York Times) explores the common swing positions of the greatest players throughout history—and reveals how those commonalities can help players of every skill level improve their own games. Every golf game begins with the swing. While no two are identical, Brandel Chamblee, the highly regarded television analyst and former PGA Tour professional, once noticed that the best players of all time have shared similar positions in each part of the swing, from the grip and setup to the footwork, backswing, and follow-through. Since then, Chamblee, a student of the game’s history, has used scientific precision and thoroughness to make a study of the common swing positions of the greats. Now, in The Anatomy of Greatness, he shares what he has learned, offering hundreds of photographs as proof, to show us how we can easily incorporate his findings into our own swings to hit the ball farther, straighter, and more consistently. What does it tell us that the majority of the greats—from Jack Nicklaus and Byron Nelson to modern masters like Tiger Woods—employ a “strong” grip on the club? How did legends like Ben Hogan, Sam Snead, Mickey Wright, and Gary Player unlock hidden power and control by turning in the right knee at address? Why are some modern teachers preaching quiet footwork when forty-eight of the top fifty golfers of all time lifted their left heels on the backswing, allowing them to build power? At the same time that Chamblee is encouraging certain swing virtues, he also debunks a number of popular—but misguided—swing philosophies that have been hindering golfers for years. The result is perhaps the best and clearest explanation of how to hit a golf ball ever published. Golfers can take The Anatomy of Greatness to the driving range and use Chamblee’s clear explanations to build better swings—and get more speed and consistency into their swings—immediately. This book is like having a series of private lessons from the best golfers of all time, and it will help golfers build swings that make the game easier and more fun.

Ben Hogan's Tips for Weekend Golfers

Author:Ted Hunt

Publisher:Simon and Schuster

ISBN:1510722297

Total Pages:208

Viewed:839

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Books Description:

Ben Hogan made hitting a golf ball look easy, and the results spoke for themselves. But Hogan’s “swing system” is as complex as a spider’s web; the variables and connections are never-ending. In Ben Hogan’s Tips for Weekend Golfers, Hunt presents a selection of simple but valuable tips, based on the legendary golfer’s secret to a competitive golf swing. The book is intended for the recreational golfer, not the tournament player who has unlimited time to practice. It distills Hogan’s observations concerning the vital components of a golf swing—one at a time—and presents them as simply as possible. Each tip is illustrated with a series of photographs, which clearly show the proper grip, stance, backswing, and follow-through. The author addresses these important golfing concepts: • What powers the takeaway? • When and how do the wrists hinge? • What is your first move down from the top of the backswing? • What is the action of the back knee? • When does the lead knee straighten? • How do you connect the arms to the torso? • How do you maximize power through proper timing in the contact zone? • What are the two benefits of “hovering” the putter and the driver? • How can fifteen minutes a day at your home significantly improve 55 percent of your game? In Ben Hogan’s Tips for Weekend Golfers, Ted Hunt makes the intricate Hogan system accessible and presents it in a way that “the Hawk” himself might have if he were instructing a club member out on the course.

Golf My Way

Author:Jack Nicklaus

Publisher:Simon and Schuster

ISBN:1416595961

Total Pages:304

Viewed:614

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Books Description:

Hailed as a classic and read everywhere golf is played, Golf My Way has sold more than 2 million copies worldwide since it was first published in 1974. Finally, Jack Nicklaus, golf's leading master, definitively covers the whole of his game through a lifetime of greatness. Golf My Way presents an all-inclusive, A-to-Z explanation of how this greatest of champions thinks about and plays the game. · New introduction, endpiece, and illustrations · Brand-new chapters discussing the changes in Nicklaus's outlook and techniques · Reflections on the differences in tournament golf today compared with when Nicklaus joined the PGA tour in 1962 · Advice on the mental elements of improved playing that are not directly related to ball-striking or shot-making

Ben Hogan's Secret Fundamental

Author:Larry Miller

Publisher:Triumph Books

ISBN:1633197611

Total Pages:272

Viewed:1161

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Books Description:

Ben Hogan is legendary, intriguing, and mysterious. It's a combination that has contributed to Hogan being the most interesting golfer of all time. Aside from his amazing competitive record, his secretive and solitary personality provoke wonder and devotion among thousands of golfers worldwide who attempt to unlock Hogan's secret code of how to swing a golf club and strike a golf ball. Hogan himself has fueled this intrigue, mainly because he openly declared that he had a "secret," one that he never publicly revealed. Many top professionals have speculated on what they thought Hogan's secret might be, but until now those speculations were not supported by any revelations from Hogan himself. Now, author Larry Miller, who was mentored by Tommy Bolt, who in turn was one of Hogan's protégés, shares Hogan's secret as he learned it. This secret fundamental, which Miller breaks down into two aspects and explains with the aid of full-color photography and illustrations, will help the average golfer implement Hogan's teachings to benefit his or her game.

Ben Hogan

Author:James Dodson

Publisher:Crown

ISBN:038551266X

Total Pages:544

Viewed:606

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Authorized, intimate, and definitive, Ben Hogan: A Life is the long-awaited biography of one of golf’s greatest, most enigmatic legends, narrated with the unique eloquence that has made author James Dodson a critically acclaimed national bestseller. One man is often credited with shaping the landscape of modern golf. Ben Hogan was a short, trim, impeccably dressed Texan whose fierce work ethic, legendary steel nerves, and astonishing triumph over personal disaster earned him not only an army of adoring fans, but one of the finest careers in the history of the sport. Hogan captured a record-tying four U.S. Opens, won five of six major tournaments in a single season, and inspired future generations of professional golfers from Palmer to Norman to Woods. Yet for all his brilliance, Ben Hogan was an enigma. He was an American hero whose personal life, inner motivation, and famed “secret” were the source of great public mystery. As Hogan grew into a giant on the pro tour, the combination of his cool outward demeanor and invincible, laser-guided accuracy on the golf course froze formidable opponents in their tracks. In 1949, at the peak of his career, Hogan’s mystique was reinforced by a catastrophic automobile accident in which he and his wife, Valerie, were nearly killed after being hit head-on by a Greyhound bus. Doctors predicted Hogan might never walk again – let alone set foot on another golf course. But his miraculous three-year recovery and comeback led to one of the greatest performances in golf history when in 1953 he won the Masters, the U.S. Open, and the British Open (something that’s never been repeated). In this first-ever family-authorized biography, renowned author James Dodson expertly and emotionally reconstructs Hogan’s complicated life. He discovers an intensely honest man handicapped by self-doubt, buoyed by the determination to prove his own abilities, and unable to escape a long-buried childhood tragedy – the core of the Hogan “secret.” Dodson also reveals both the legendary devotion and eventual strain in Hogan’s sixty-two-year marriage, and a Hogan rarely seen by the public: a warm, jovial man whose charitable spirit and sharp business sense enabled him to build the powerful golf equipment company bearing his name to this day. Ben Hogan: A Life is the authoritative inside portrait golf fans have long awaited.

The Stack and Tilt Swing

Author:Michael Bennett,Andy Plummer

Publisher:Penguin

ISBN:1101151447

Total Pages:240

Viewed:685

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Books Description:

An in-depth, full-color, step-by-step guide to the new golf swing that has taken the PGA Tour by storm The traditional golf swing requires a level of coordination that few golfers have. So it's no surprise that, despite huge advances in club and ball technology, the average golf handicap in America has dropped by only one stroke since 1990. Maverick golf instructors Michael Bennett and Andy Plummer spent a decade researching the swing, eventually combining physiology and physics to create a method they dubbed the "Stack and Tilt." The result? Big-name pros like Mike Weir, Tommy Armour III, and Aaron Baddeley are already converts, and Bennett and Plummer are now two of the most soughtafter swing coaches in the game. Making these breakthroughs available to everyone, The Stack and Tilt Swing is a handsome, fully illustrated, complete course, packed with more than two hundred full-color photographs that make it easy for golfers at all levels to adopt this radical yet simple approach. Analyzing why the traditional swing won't work for most golfers, the authors explain the importance of keeping the upper body stacked over the lower body, while the spine tilts toward the target during the backswing, greatly reducing the inconsistencies created by the old-fashioned approach. Enhanced with practice routines, a troubleshooting list, test cases, and point-by-point assistance, this is the breakthrough guide to golf's hot new secret weapon.

Ben Hogan's Magical Device

Author:Ted Hunt

Publisher:Simon and Schuster

ISBN:1626369259

Total Pages:192

Viewed:1185

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Books Description:

In 1954, Ben Hogan stated in the serialized lessons he wrote for Life magazine that he had “a secret.” He challenged the world to find it by stating "It is easy to see if I tell you where to look." He then wrote his legendary instructional book, Five Lessons, and created a remarkable golf swing puzzle, but somehow one important piece of information was missing. Golf expert after golf expert have attempted to define this secret over the years, serving to compile a rather lengthy list of what they think the secret is but never quite explaining how it's done. Enter Ben Hogan's Magical Device, a revealing book which intends to finally explain, in universally understandable terms, that long-lost secret to Hogan's swing. As a lifelong golfer with 50+ years of experience, two degrees in Physical Education and a Doctorate in History, author Ted Hunt became determined to track down Hogan’s secret himself. He reviewed most of the literature concerning Hogan and interviewed many professionals (including Jack Nicklaus) and the result of his research produced a clearer understanding of the source of the confusion concerning Hogan’s secret. An hypothesis was conceived and tested, and Hunt was pleased to discover that his analysis stood up to critical examination. But perhaps more importantly, his golf responded with more accuracy and lower scores, which included shooting his age (79) several times within weeks of embracing the secret. Complete with 100 photos/illustrations and a foreword by movie star Sean Connery, Ben Hogan's Magical Device gives an easy-to-follow explanation of Hogan’s secret, where it comes from, and the foundations which support its successful execution. Interspersed throughout the text are stories from professional acquaintances who spoke with Hunt about their times with Mr. Hogan.

A Swing for Life: Revised and Updated (with embedded videos)

Author:Nick Faldo

Publisher:Simon and Schuster

ISBN:1476706107

Total Pages:288

Viewed:624

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Books Description:

An instructional guide to the perfect swing from one of golf’s most successful players and well-known television commentators. “A Swing for Life represents the ultimate collection of lessons, swing thoughts, observations, and discoveries that I relied upon in a career dedicated to the game of golf.” —Sir Nick Faldo Nick Faldo is one of the world’s most accomplished and well-respected golfers. His name is synonymous with the dedication that is necessary to reach the highest levels of the professional game, and the patience with which he analyzed and fine-tuned his swing rewarded him with six major championships. In this extensive book—revised and updated from the 1995 classic—Faldo draws on the wealth of that experience to demonstrate the skills that lie at the heart of the game, tee to green. Revealing a collection of absolute musts that underpin golf’s fundamentals, Faldo explains how to set in motion a chain reaction that inspires a flowing, repeating swing, a technique that can be applied to every club in the bag. There’s a whole chapter dedicated to timing and tempo, featuring the drills and exercises Faldo used to maintain his own trademark rhythm, plus comprehensive lessons on modern driving strategy, short-game technique, bunker play, and the art of putting. Supporting his teaching throughout are superb photographs, as well as twenty-six original videos available for you to download from the book, adding a valuable dimension to the learning experience in every department of the game. For veteran golfers, Faldo’s strategy on “working the ball” reveals the true talent of shot-making and control, while his practical advice on taking your game from the range to the course—the art of visualizing shots and reproducing your skills under pressure—is universally applicable. “At the highest level, golf is all about the respect a player has for the fundamentals—the lessons that have stood the test of time . . . and that’s precisely the message that I am going to make sure comes across in this book.” So says Faldo in his introduction to what is essentially a master class from one of the game’s most exacting students and prolific winners. A Swing for Life promises inspiration for anyone who has ever picked up a golf club.

Harvey Penick's Little Red Book

Author:Harvey Penick

Publisher:Simon and Schuster

ISBN:1451676301

Total Pages:176

Viewed:1074

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Books Description:

The twentieth anniversary edition of this classic work—the bestselling golf instruction book of all time and hailed as “the golfer's equivalent of The Elements of Style” (The New York Times)—includes a new introduction by a prominent golfer, twenty new illustrations, and never-before-published materials from the Penick family archives. The most beloved golf book of all time, Harvey Penick’s Little Red Book has become required reading for all players and fans of the game, from beginners to seasoned pros. The legendary Harvey Penick, whom Sports Illustrated called the “Socrates of the golf world,” began his golfing career as a caddie in Austin, Texas, at the age of eight, and over the course of nearly a century worked with an amazing array of champions. In this classic book, which is named for the red notebook he always kept, Penick’s simple, direct, practical wisdom pares away the hypertechnical jargon that’s grown up around the golf swing, and lets all golfers, whatever their level, play their best. This twentieth-anniversary edition features a treasure trove of rare images from the Penick family archives, commemorates Penick’s lasting achievement with a moving new foreword by 2012 Ryder Cup captain Davis Love III—whose father learned the game under Penick’s tutelage—and reminds golfers everywhere to “take dead aim.”

The Match

Author:Mark Frost

Publisher:Hachette Books

ISBN:1401389996

Total Pages:256

Viewed:1260

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Books Description:

In 1956, a casual bet between two millionaires eventually pitted two of the greatest golfers of the era -- Byron Nelson and Ben Hogan -- against top amateurs Harvie Ward and Ken Venturi. The year: 1956. Decades have passed since Eddie Lowery came to fame as the ten-year-old caddie to U.S. Open Champion Francis Ouimet. Now a wealthy car dealer and avid supporter of amateur golf, Lowery has just made a bet with fellow millionaire George Coleman. Lowery claims that two of his employees, amateur golfers Harvie Ward and Ken Venturi, cannot be beaten in a best-ball match, and challenges Coleman to bring any two golfers of his choice to the course at 10 a.m. the next day to settle the issue. Coleman accepts the challenge and shows up with his own power team: Ben Hogan and Byron Nelson, the game's greatest living professionals, with fourteen major championships between them. In Mark Frost's peerless hands, complete with the recollections of all the participants, the story of this immortal foursome and the game they played that day-legendarily known in golf circles as the greatest private match ever played-comes to life with powerful, emotional impact and edge-of-your-seat suspense.

The Inner Game of Golf

Author:W. Timothy Gallwey

Publisher:Random House

ISBN:1588367975

Total Pages:272

Viewed:1444

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Books Description:

The classic guide to sharpening your mind and raising your performance—on the green, and in the game of life. “The best sports psychology book ever written about golf.”—Inside Golf W. Timothy Gallwey’s bestselling Inner Game books–with more than one million copies sold–have revolutionized the way we think about sports. As he did in his phenomenally successful The Inner Game of Tennis, Gallwey provides methods that can be applied to situations beyond the green. The Inner Game of Golf delivers strategies to achieve potential–both in the crucible of competition and in everyday life. With Gallwey as a guide, you’ll learn how to • defeat your mental demons and find clarity under pressure • dispel tensions that can sabotage your performance • build confidence and overcome insecurities that can hijack your best instincts • employ the art of “relaxed concentration” to improve your swing, your game, and your life No matter what your skill set, Gallwey’s pioneering strategies, real-life examples, and illuminating advice are perfect for anyone who strives to be a champion on and off the course.

Golf and Philosophy

Author:Andy Wible

Publisher:University Press of Kentucky

ISBN:0813173884

Total Pages:264

Viewed:307

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Books Description:

In a game where players are expected to call their own penalties and scoring the least points leads to victory, decorum takes precedence over showmanship and philosophical questions become par for the course. Few other sports are as suited for ethical and metaphysical examination as golf. It is a game defined by dichotomies -- relaxing, yet frustrating, social, yet solitary -- and between these extremes there is room for much philosophical inquiry. In Golf and Philosophy: Lessons from the Links, a clubhouse full of skilled contributors tee off on a range of philosophical topics within the framework of the fairway. The book's chapters are arranged in the style of an eighteen-hole golf course, with the front nine exploring ethical matters of rationality and social civility in a world of moral hazards and roughs. The back nine pries even deeper, slicing into matters of the metaphysical, including chapters on mysticism, idealism, identity, and meaning. Taken together, the collection examines the intellectual nature of this beloved pastime, considering the many nuances of a sport that requires high levels of concentration, patience, and consistency, as well as upstanding moral character. Golf and Philosophy celebrates the joys and complexities of the game, demonstrating that golf has much to teach both its spectators and participants about modern life.

Tiger's New Swing

Author:John Andrisani

Publisher:St. Martin\'s Press

ISBN:9781429901307

Total Pages:160

Viewed:1089

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Books Description:

Tiger Woods, the world's greatest golfer, has switched teachers and everybody is talking about his new swing. There have been numerous changes to his technique since renowned author and golf instructor John Andrisani's bestselling The Tiger Woods Way hit the shelves in 1997. And the overall improvement in Woods' game has everyone asking the same question: what is he doing differently since switching to teaching guru Hank Haney and how can I use these lessons to improve my own game? Drawing from interviews with golf instructors familiar with Tiger's swing, professional golfers who have played with Tiger, television golf analysts, and his own independent study and analysis of Tiger's game, Andrisani offers detailed, easy-to-follow instructions on Woods' new swing in short, simple chapters for the first time anywhere. With numerous photos--clearly showing the differenced btwn Tiger's new and old swing--this book is a must-have for Tiger fans and golfers everywhere.

The Reflex Convex Swing

Author:CHEONG Sai Fah

Publisher:Notion Press

ISBN:164828809X

Total Pages:204

Viewed:1789

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Books Description:

In 1957, Ben Hogan’s Five Lessons: The Modern Fundamentals of Golf introduced a technique that transformed the golf game. Almost every golfer, recreational or professional, used some elements of his method. It has since been the “gold standard” for half a century. But in the last two decades, driving distances have stagnated. Rory McIlroy, the distance leader in 2018, drove it a mere 14 yards past John Daly in 1999. With the attendant advances in the golf ball and equipment technology, that improvement is meager. It does suggest that the modern swing has reached its technical limits. Hogan’s method has several stumbling blocks. Notably, its shoulder-width stance is too wide for efficient motion and the insufficiently open left foot, at 22 degrees, effectively blocks the downswing. The result is a weak “concave” strike on the ball. The Reflex Convex Swing introduces a whole new method of striking the ball with a “convex” bow shaft. A feat unimagined, let alone attempted before. The Convex Strike Force will deliver undreamed-of distances. The Convex Swing will change the game! The Reflex Convex Swing is the “silver bullet” to pierce and take down the “gold standard”. Will it stand the test of time? Probably. The “convex” bow shaft is the only other way to bend a shaft - there is no third way. This DIY book teaches you to master golf reflexively with various drills and well-illustrated diagrams designed for self-training. You can acquire the “silver bullet”, load it, lock it, and be ready to fire. Now! Indeed you may beat five professionals, identified in the book, to be the first to strike the ball with a “convex” bow shaft.

Golf & Being from the Center

Author:Dennis Lenell

Publisher:Dennis Lenell

ISBN:1393614450

Total Pages:302

Viewed:992

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Studying and practicing meditation for more than 50 years, starting at age 17, the author presents a method to perfect the golf swing guided by one's center of gravity. Having lived in a zen monastery, studied martial arts, physics, and ways to higher consciousness, it is all condensed here in a way that is unique to golf and the standard practice of "meditation." From the view of this book, so-called physical fitness today is only skin-deep robotics. It has no idea of internal mental control of movements by the right breathing and focus on center. Here, golf swing theory and meditation are displayed on a scientific basis both physically and mentally. It displays the fusion of mind and body by breathing and the alchemy of one-pointed concentration. This is for performance minded individuals wanting the laser focus to achieve their aims, whether on the golf course or in the pursuit of perfection in general. Centering has life-changing potential. Power in the physical world comes from motion in balance. This is done by hacking the human center of gravity and being from the center.

The Mystical Swing

Author:Augusto Tomas

Publisher:Balboa Press

ISBN:1504383826

Total Pages:116

Viewed:512

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Books Description:

Augusto Tomas offers a truly unique perspective in this intriguing golf manual and spiritual guide. Drawing on an eclectic set of influences, he shows how the game has inspired his outer and inner journeys through life. Marshall Goldsmith, #1 Executive Coach in the World and New York Times #1 bestselling author of Triggers The Mystical Swingis a creative golf journey, for a fluid swing and a fluent speech, throughMind,BodyandSpirit. As a way of sharing the author travels and personal experiences, a taster class of 60 minutes, was developed where a set ofGolfermodel poses will be used asArtmodel poses, not for drawing but for writing purposes. By mastering a fluid golf swing, the author was able to overcome his own speech impediment, coming out of his shell by sharing his stuttering story like so many othersgolf legendsdid as Tiger Woods, Ken Venturi, Butch Baird and Sophie Gustafson. For all of us, stuttering was a blessing to become a better person! Asign of lovefrom the "Gods" to carry on the path forGreatness! To honor the Gods of Creativity, the ultimate quest of the author is to inspire the humankind for the magic benefits of Speaking from the Heart! The Mystical Swingtaster class will be of interest toGolfersand otherCuriouspeople who are into golf, as well as life! Sales ofThe Mystical Swingwill benefitSAY: The Stuttering Association for the Young, a 501(c)(3) non-profit organization that for more than a decade has provided life-changing experiences for children who stutter.

Grow by Focusing on What Matters

Author:Joel E. Urbany

Publisher:Business Expert Press

ISBN:9781606490938

Total Pages:232

Viewed:561

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Books Description:

Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle Model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: define, build, and defend the unique value you create for customers; correct, eliminate, or reveal value that is failing customers or of which they're not aware; potentially neutralize the unique value created for customers by competitors; explore and exploit new growth opportunities through deep understanding of customers' unmet needs.