The Crown of Thorns

Author:,

Publisher:Mango Media Inc.

ISBN:1642502839

Total Pages:325

Viewed:532

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Books Description:

The co-founder and first CEO of Burger King recounts the journey of the international fast-food chain and offers a message to today’s budding entrepreneur. A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore’s candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out: How Burger King managed to create the worst advertising campaign of 1985 What Burger King shares with Pitbull, Scarface, and Marco Rubio Why Wendy’s founder Dave Thomas called McLamore an “American original” McLamore’s account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here’s a story of entrepreneurship development from one of the top entrepreneurs of fast-food chains. Want to learn how to start a food business? Burger King’s journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere. But the autobiography of McLamore doesn’t end when he exits the company. So, what comes after success? To McLamore, it comes down to what’s truly needed to live a full and good life—personal values, impacting the people around you, and juicy hamburgers. Praise for The Burger King “Inspiring.” —Miami Herald “A must-read for aspiring entrepreneurs, for those who have worked in the business, and for those looking for inspiration from one of America’s great innovators . . . . A great read for business owners and those who want to be one.” —Jose Cil, CEO, Restaurants Brands International (parent company of Burger King, Popeyes & Tim Hortons)

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Hamburger America

Author:George Motz

Publisher:Running Press Adult

ISBN:0762492228

Total Pages:400

Viewed:1576

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Books Description:

The classic guide to America's greatest hamburger eateries returns in a completely updated third edition--featuring 200 establishments where you can find the perfect regional burger and reclaim a precious slice of Americana. America's foremost hamburger expert George Motz has been back on the road to completely update and expand his classic book, spotlighting the nation's best roadside stands, nostalgic diners, mom-n-pop shops, and college town favorites--capturing their rich histories and one-of-a-kind taste experiences. Whether you're an armchair traveler, a serious connoisseur, or a curious adventurer, Hamburger America will inspire you to get on the road and get back to food that's even more American than apple pie. "A wonderful book. When you travel across the United States, take this guide along with you." -- Martha Stewart "A fine overview of the best practitioners of the burger sciences." -- Anthony Bourdain "Just looking at this book makes me hungry, and reading George's stories will take you on the ultimate American road trip."-- Michael Bloomberg "George Motz is the Indiana Jones of hamburger archeology."--David Page, creator of Diners, Drive-ins, and Dives

The Burger Court and the Rise of the Judicial Right

Author:Michael J. Graetz,Linda Greenhouse

Publisher:Simon and Schuster

ISBN:1476732523

Total Pages:480

Viewed:1529

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A revelatory look at the Warren Burger Supreme Court finds that it was not moderate or transitional, but conservative—and it shaped today’s constitutional landscape. It is an “important book…a powerful corrective to the standard narrative of the Burger Court” (The New York Times Book Review). When Richard Nixon campaigned for the presidency in 1968 he promised to change the Supreme Court. With four appointments to the court, including Warren E. Burger as the chief justice, he did just that. In 1969, the Burger Court succeeded the famously liberal Warren Court, which had significantly expanded civil liberties and was despised by conservatives across the country. The Burger Court is often described as a “transitional” court between the Warren Court and the Rehnquist and Roberts Courts, a court where little of importance happened. But as this “landmark new book” (The Christian Science Monitor) shows, the Burger Court veered well to the right in such areas as criminal law, race, and corporate power. Authors Graetz and Greenhouse excavate the roots of the most significant Burger Court decisions and in “elegant, illuminating arguments” (The Washington Post) show how their legacy affects us today. “Timely and engaging” (Richmond Times-Dispatch), The Burger Court and the Rise of the Judicial Right draws on the personal papers of the justices as well as other archives to provide “the best kind of legal history: cogent, relevant, and timely” (Publishers Weekly).

Insiders' Guide® to El Paso

Author:Megan Eaves

Publisher:Rowman & Littlefield

ISBN:0762767014

Total Pages:264

Viewed:867

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Books Description:

A first edition, Insiders' Guide to El Paso is the essential source for in-depth travel and relocation information to this legendary Texas panhandle area with wild west charm. Written by a local (and true insider), this guide offers a personal and practical perspective of El Paso and its surrounding environs.

Simple Solutions to Bistro Burgers

Author:Tom Misitano and J. Ryan Kelleher

Publisher:AuthorHouse

ISBN:1491842350

Total Pages:76

Viewed:1558

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Books Description:

“Since the 1880s there have been over half a dozen claims as to who invented the hamburger. But 100 plus years later, no one cares, because after reading this book they will only talk about how Tom & Ryan revolutionized this American classic! With sizzling new ideas and juicy recipes, these American pioneers will cause your mouth to water with every page you turn. Don’t miss out on the hamburger evolution, read this book today!” Dennis Minchella - Kokopelli Winery -Chandler AZ

50 Cities of the U.S.A.

Author:Gabrielle Balkan

Publisher:Wide Eyed Editions

ISBN:1786031728

Total Pages:112

Viewed:1630

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Books Description:

From Anchorage to Washington D.C., take a trip through America’s well-loved cities with this unique A-Z like no other, lavishly illustrated and annotated with key cultural icons, from famous people and inventions to events, food, and monuments. Explore skyscraper streets, museum miles, local food trucks, and city parks of the United States of America and discover more than 2,000 facts that celebrate the people, culture, and diversity that have helped make America what it is today. Cities include Anchorage • Atlanta • Austin • Baltimore • Birmingham • Boise • Boston • Burlington • Charleston • Charlotte • Cheyenne • Chicago • Cleveland • Columbus • Denver • Detroit • Hartford • Honolulu • Houston • Indianapolis • Jacksonville • Kansas City • Las Vegas • Little Rock • Los Angeles • Louisville • Memphis • Miami • Milwaukee • Minneapolis-St. Paul • Nashville • New Orleans • New York • Newark • Newport • Oklahoma City • Philadelphia • Phoenix • Pittsburgh • Portland, ME • Portland, OR • Rapid City • Salt Lake City • San Francisco • Santa Fe • Seattle • St. Louis • Tucson • Virginia Beach • Washington, D.C. The 50 States series of books for young explorers celebrates the USA and the wider world with key facts and fun activities about the people, history, and natural environments that make each location within them uniquely wonderful. Beautiful illustrations, maps, and infographics bring the places to colorful life. Also available from the series:The 50 States, The 50 States: Activity Book, The 50 States: Fun Facts, 50 Trailblazers of the 50 States, 50 Maps of the World, 50 Adventures in the 50 States, 50 Maps of the World Activity Book, Only in America!, and We Are the 50 States.

All about the Burger

Author:Sef Gonzalez

Publisher:Mango Media Inc.

ISBN:1633539636

Total Pages:217

Viewed:707

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Books Description:

From conception to perfection, a complete history of the hamburger, for fans of Mark Kurlansky, Tom Standage, Jared Diamond, and Bee Wilson. Discover the food history you've been missing in this entertaining book. Do you know what the first burger chain was? That Taco Bell was originally known as Bell Burger—and was founded in the same city as McDonald's? Have you heard of the 1980s Burger Wars? All About the Burger covers all these topics and more… All About the Burger will take you on the burger journey of a lifetime, an informational magic carpet ride. You’ll learn about restaurants, cooking styles, and different eras that have made the burger the juggernaut that it is. From White Castle to Shake Shack, from simple sandwich to specialty burger, you won’t miss a bite. This is the definitive Bible of Burgers. After reading this book, you will learn: · The contributions burgers have made to food culture · The evolution of the burger from carnival treat to an American staple · Where to go to find your next favorite burger · And much more! Praise for All about the Burger “Sef’s pursuit of the real story, along with the way he writes about the histories of these storied American restaurants and companies, truly conveys the respect and love he has for the subject.”―Bob Gatewood and Brian Easley, president & vice president at Druther’s “A book so meticulously researched and passionately written, it is the crowning achievement of one of our greatest food authorities. You will devour it instantly.”―Lee Schrager, Food Network’s South Beach Wine & Food Festival, founder

Just a Moment

Author:Schalk Burger Snr,Michael Vlismas

Publisher:Jonathan Ball Publishers

ISBN:1776190858

Total Pages:256

Viewed:902

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Books Description:

‘It was never my dream to become a Springbok rugby player. I wanted to become a designer of Formula 1 racing cars.’ In Just a Moment, Schalk Burger Snr, one of the greats of South African rugby, shares the many layers of his colourful and eventful life. Rugby legend and businessman, wine farmer, cultural custodian, musician, father and grandfather, Schalk Burger takes us on an intensely personal and honest journey through the triumphs and hardships that have shaped the life of this much-loved South African. Burger is a storyteller extraordinaire and will have you snorting into your beer as you read about run-ins with officialdom, fisticuffs on the field, how he became the first white Springbok selected from a coloured team, and the day Cheeky Watson asked to wash his feet. This is a glimpse into the life and times of one of the country’s most recognised figures, told through the stories of the many lives that have intersected with his. ‘Who am I, and how do I live? That is something this story will bring out of me.’

Franchise: The Golden Arches in Black America

Author:Marcia Chatelain

Publisher:Liveright Publishing

ISBN:1631493957

Total Pages:336

Viewed:1555

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WINNER • 2021 PULITZER PRIZE IN HISTORY The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

Billion Dollar Burger

Author:Chase Purdy

Publisher:Penguin

ISBN:0525536957

Total Pages:288

Viewed:1267

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The riveting story of the entrepreneurs and renegades fighting to bring lab-grown meat to the world. The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars. Global animal agriculture is responsible for deforestation, soil erosion, and more emissions than air travel, paper mills, and coal mining combined. It also, of course, depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells. But a band of doctors, scientists, activists, and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal. In the laboratories of Silicon Valley companies, Dutch universities, and Israeli startups, visionaries are growing burgers and steaks from microscopic animal cells and inventing systems to do so at scale--allowing us to feed the world without slaughter and environmental devastation. Drawing from exclusive and unprecedented access to the main players, from polarizing activist-turned-tech CEO Josh Tetrick to lobbyists and regulators on both sides of the issue, Billion Dollar Burger follows the people fighting to upend our food system as they butt up against the entrenched interests fighting viciously to stop them. The stakes are monumentally high: cell-cultured meat is the best hope for sustainable food production, a key to fighting climate change, a gold mine for the companies that make it happen, and an existential threat for the farmers and meatpackers that make our meat today. Are we ready?

El Paso Sunset

Author:Louis Bodnar

Publisher:Morgan James Publishing

ISBN:1631952552

Total Pages:N.A

Viewed:394

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Books Description:

As the continuation novel of the already wildly successful and acclaimed 2019 four state regional bestseller, El Paso Sunrise which ended with a surprise and totally unexpected cliff-hanger, the much anticipated El Paso Sunset continues the Steven Vandorol saga. Within El Paso Sunset, Steven and his friend, Vanessa Carson, face their worst nightmare of rape, kidnapping, and murder during the ultimate crisis of a Second American Civil War started by dark, sinister, and shadowy forces and only Steven and Vanessa stand in the way. El Paso Sunset is the second and continuation of two stand-alone novels that together make a story of love, passion, obsession, intense hate, pure evil, violence, and horror, all brought keenly alive against the panorama of the radical transformation of the great American Constitutional Republic.

Yankee Greats

Author:Bob Woods

Publisher:Abrams

ISBN:1613123655

Total Pages:224

Viewed:1126

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Books Description:

Yankee Greats features 100 baseball cards of the greatest and most popular Yankees from the celebrated trading-card company Topps. Showcasing original cards for hall-of-fame players such as Joe DiMaggio, Mickey Mantle, and Yogi Berra, and current heroes like Derek Jeter, this unique package provides a fun and fresh approach to revisiting America’s favorite pastime with one of baseball’s most beloved teams. Since the Yankee’s humble beginnings in 1903 as the New York Highlanders to today’s star-studded team, the Bronx Bombers have won 27 World Championships—more titles than any other professional sports franchise in history. Yankee Greats will let Yankee and baseball fans alike revel in and reminisce over so many of the players that helped make baseball what it is today, and these legendary cards will bring back fond memories for both young and old collectors.

Medium Raw

Author:Anthony Bourdain

Publisher:Harper Collins

ISBN:9780061998065

Total Pages:320

Viewed:852

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Books Description:

Medium Raw marks the return of the inimitable Anthony Bourdain, author of the blockbuster bestseller Kitchen Confidential and three-time Emmy Award-nominated host of No Reservations on TV’s Travel Channel. Bourdain calls his book, “A Bloody Valentine to the World of Food and the People Who Cook,” and he is at his entertaining best as he takes aim at some of the biggest names in the foodie world, including David Chang, Alice Waters, the Top Chef winners and losers, and many more. If Hunter S. Thompson had written a book about the restaurant business, it could have been Medium Raw.

100 GAA Greats

Author:John Scally

Publisher:Random House

ISBN:184596943X

Total Pages:336

Viewed:1740

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In 100 GAA Greats, John Scally celebrates the most significant players Gaelic games have brought us in their 125-year history. He selects those footballers, hurlers, managers and camogie players who have lit up Irish sport, becoming national treasures in the process, and highlights their remarkable skills. Amongst those included in this unique who's who of the sport are Christy Ring, Mick O'Connell, Nicky Rackard, Mick Mackey, John Joe O'Reilly, Nicky English, Mickey Harte, Kevin Moran, Enda Colleran, D.J. Carey, Angela Downey, Ger Loughnane, John O'Mahony, Justin McCarthy, Colm O'Rourke, Matt Connor and Liam Griffin. Many of the profiles featured in the book are based on exclusive interviews with the stars themselves, as well as with some of their competitors. The entries offer candid insights into the many pivotal events, major controversies, epic matches and thrilling contests to have occurred during the GAA's existence. Laced with humour and packed with entertaining anecdotes, 100 GAA Greats pulsates with insider's knowledge. It will inform, entertain, enlighten, amuse and spark debate, and is a must for all GAA fans.

Fodor's Essential Vietnam

Author:Fodor's Travel Guides

Publisher:Fodor\'s Travel

ISBN:1640971041

Total Pages:408

Viewed:1557

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For a limited time, receive a free Fodor's Guide to Safe and Healthy Travel e-book with the purchase of this guidebook! Go to fodors.com for details. Written by locals, Fodor's Essential Vietnam travel guidebook offers expert advice and insider tips for all tastes and budgets. Complete with detailed maps and concise descriptions, this travel guide will help you plan your trip with ease and make the most out of your visit to Vietnam. Join Fodor’s in exploring one of the most exciting countries in Southeast Asia. Buzzing cities, world-class cuisine, dramatic landscapes, and welcoming locals give Vietnam a distinct character and have made the country increasingly popular with American travelers. From Ho Chi Minh City and the Mekong Delta to the capital city of Hanoi and the northern highlands, Fodor's revitalized new edition has the essential coverage of Southeast Asia's most dynamic nation. Fodor’s Vietnam includes: •UP-TO-DATE COVERAGE: Vietnam is undergoing rapid change, and this guide covers the best new hotels, restaurants and sights from the major cities to the smallest villages. New to this edition is expanded coverage of the island of Phu Cuoc, the popular hill station of Sapa, and the alluring Halong Bay. A new full-color Top Experiences section highlights the top places to see and things to do. •ULTIMATE EXPERIENCES GUIDE: A brief introduction and spectacular color photos capture the ultimate experiences and attractions throughout Vietnam. •SPECIAL FEATURES: The Experience Vietnam chapter has features on Flavors of Vietnam, History You Can See, Vietnam Today, If You Like, and others features that bring the country and its culture to life for travelers. •ITINERARIES, MAPS, AND TOP RECOMMENDATIONS: Sample itineraries help you plan and make the most of your time. We include tips on where to eat, stay, and shop as well as information about nightlife, sports, and the outdoors with detailed maps throughout to help you plan your adventure. Fodor's Choice designates our best picks. •INDISPENSABLE TRIP-PLANNING TOOLS: Each chapter contains Top Reasons to Go, as well as regional planning and transportation advice. In Experience Vietnam, Vietnam Made Easy answers travelers' most frequently asked questions, and a two-page Need to Know presents essential information about the country. •COVERS: Ho Chi Minh, Hanoi, Nha Trang, Danang, Dalat, Phu Quoc, Hue, the Mekong Delta, Halong Bay, and more. ABOUT FODOR'S AUTHORS: Each Fodor's Travel Guide is researched and written by local experts. Planning on visiting other countries in Southeast Asia? Look for Fodor's Thailand and Fodor's Hong Kong.

10 Science Fiction Greats Box Set

Author:Donald Swan,E.J. Deen,Cassandra Ormand

Publisher:Bad Rabbit Publications

ISBN:

Total Pages:N.A

Viewed:1730

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3 Best-Selling Authors 10 Great Full-Length Science Fiction Novels One Low Price! The Hyperspace Project (Books 1-3) Alien First Contact Cyberpunk Space Opera ⭐️⭐️⭐️⭐️⭐️ “An action-packed, fun and intelligent adventure into the unknown.” He set out to prove a theory. Now he’s racing to save the galaxy from his mistake. Along with his newly found, rag-tag band of alien friends, Nick Bannon battles to keep his devastating technology out of the hands of the biomechanoid race known as the Mok’tu. Nick is flung to a distant world when his hyperspace experiment goes awry. Technology can always be used for good or evil and now his peaceful experiment could become a horrific weapon of a malicious alien race. Every species in the galaxy is in danger of total annihilation and it may take one man’s greatest sacrifice to stop it. Full 86,000 word space opera novel! ------------------------ Kael Jai (Books 1-4) Alien Superhero Cyberpunk Sci-Fi Series ⭐️⭐️⭐️⭐️⭐️ “Great Sci-Fi Adventure!” ⭐️⭐️⭐️⭐️⭐️ “First Contact with a twist.” ⭐️⭐️⭐️⭐️⭐️ “Fast-Paced, High-Tech Action series. Aliens, genetic engineering, intergalactic war, witches, futuristic ninjas, mystery, who could ask for more?” His name is Kael Jai. An alien hiding among the humans of Earth. Outcast. Sent here for his own protection, having failed in winning the long battle with the madman called Jindom who intended to rule his entire planet. They thought he’d be safe on this backward little planet, so far from the war that raged on his home-world light years away. They were wrong. Jindom discovered Kael’s location and sent a powerful war machine to Earth to kill him. But one was not enough. One was their mistake. Now Kael intends to settle the score, rid the universe of the madman called Jindom, and bring peace to his home-planet of Trinoor. -------------------------- Malevolent 👽 Alien Contact Thriller ⭐️⭐️⭐️⭐️⭐️ “Alien abduction. It’s a subject that’s been written to death, or so I thought, until encountering this book. E. J. Deen has written one hell of a novel. The pacing is relentless, the characters are believable, and the abductions are chilling.” -Timothy Elliott Grey refuses to believe. As a top-notch journalist for a Seattle-based magazine, he is trained to have an open mind. But he simply refuses to believe extraterrestrials actually exist. After a disturbing interview with a man who claims to have been abducted by aliens, Elliott is plagued by nightmares of his own abduction. Terrorized and tortured by entities he cannot understand, Elliot has come face to face with his unbelief. ----------------------- Prototype ☢️ Sexy Science Fiction Cyberpunk Thriller 💥 Angelique is running for her life, hiding in plain sight. “Well written, well paced, and fun to read.” “The heroine, Angelique, is strong, smart and beautiful, a powerful combination.” “The action starts in the first chapter, and only stops long enough for you to catch your breath before starting up again.” “A science fiction thriller-romance, and does a really good work in all those areas.” Angelique Hunter works for a cutting edge robotics company programming and designing some of the most lifelike robots in the world. She’s spent her life working to achieve her goals, only to realize that her skills have been used to build a killing machine. Now she’s running for her life, hiding in plain sight, and praying that no one discovers her secret. ---------------------- Primal ☣️ Post Apocalyptic Sci-Fi ⭐️⭐️⭐️⭐️⭐️ Loved it!!! ⭐️⭐️⭐️⭐️⭐️ E. J. Deen is one of the best authors I’ve come across in a long time. ⭐️⭐️⭐️⭐️⭐️ Loved it! Really enjoyed the book. An excellent post-apocalyptic novel by E. J. Deen. It’s set in After-Revolt(AR) America, after a plague that is a form of HIV has been released on the population, throwing the nation into chaos. The year 14, after the revolt…. He came to salvage what was left of the country, but the country didn’t want saving. He’d been alone for so long that he’d almost forgotten his own name. They called him Zach. It’s all anyone needs to know about him. He’s a bounty hunter with a price on his head, put there by those malevolent factions that now rule the New Society. Genetically altered to resist the plague that is decimating the world, he is the only hope of a country in turmoil. Marked by blood spilled during the revolt, scarred and battle weary, he lives as a recluse. But when a young girl is victimized by his worst enemy, Zach rises to the cry for justice and takes his revenge on the man responsible. The world may never be the same again, but the fight for human life will always remain.

Early Morning Riser

Author:Katherine Heiny

Publisher:Penguin

ISBN:0735243093

Total Pages:336

Viewed:951

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A wise, bighearted, boundlessly joyful novel of love, disaster, and unconventional family Jane falls in love with Duncan easily. He is charming, good-natured, and handsome but unfortunately, he has also slept with nearly every woman in Boyne City, Michigan. Jane sees Duncan's old girlfriends everywhere--at restaurants, at the grocery store, even three towns away. While Jane may be able to come to terms with dating the world's most prolific seducer of women, she wishes she did not have to share him quite so widely. His ex-wife, Aggie, a woman with shiny hair and pale milkmaid skin, still has Duncan mow her lawn. His coworker, Jimmy, comes and goes from Duncan's apartment at the most inopportune times. Sometimes Jane wonders if a relationship can even work with three people in it--never mind four. Five if you count Aggie's eccentric husband, Gary. Not to mention all the other residents of Boyne City, who freely share with Jane their opinions of her choices. But any notion Jane had of love and marriage changes with one terrible car crash. Soon Jane's life is permanently intertwined with Duncan's, Aggie's, and Jimmy's, and Jane knows she will never have Duncan to herself. But could it be possible that a deeper kind of happiness is right in front of Jane's eyes? A novel that is alternately bittersweet and laugh-out-loud funny, Katherine Heiny's Early Morning Riser is her most astonishingly wonderful work to date.

Fobbit

Author:David Abrams

Publisher:Open Road + Grove/Atlantic

ISBN:0802194087

Total Pages:384

Viewed:974

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Fobbit \’fä-bit\, noun. Definition: A U.S. soldier stationed at a Forward Operating Base who avoids combat by remaining at the base, esp. during Operation Iraqi Freedom (2003-2011). Pejorative. In the satirical tradition of Catch-22 and M*A*S*H, Fobbit takes us into the chaotic world of Baghdad’s Forward Operating Base Triumph. The Forward Operating base, or FOB, is like the back-office of the battlefield – where people eat and sleep, and where a lot of soldiers have what looks suspiciously like a desk job. Male and female soldiers are trying to find an empty Porta Potty in which to get acquainted, grunts are playing Xbox and watching NASCAR between missions, and a lot of the senior staff are more concerned about getting to the chow hall in time for the Friday night all-you-can-eat seafood special than worrying about little things like military strategy. Darkly humorous and based on the author's own experiences in Iraq, Fobbit is a fantastic debut that shows us a behind-the-scenes portrait of the real Iraq war.

What Great Brands Do

Author:Denise Lee Yohn

Publisher:John Wiley & Sons

ISBN:1118824334

Total Pages:272

Viewed:576

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Discover proven strategies for building powerful, world-classbrands It's tempting to believe that brands like Apple, Nike, andZappos achieved their iconic statuses because of serendipity, anunattainable magic formula, or even the genius of a singlevisionary leader. However, these companies all adopted specificapproaches and principles that transformed their ordinary brandsinto industry leaders. In other words, great brands can bebuilt—and Denise Lee Yohn knows exactly how to do it.Delivering a fresh perspective, Yohn's What Great Brands Doteaches an innovative brand-as-business strategy that enhancesbrand identity while boosting profit margins, improving companyculture, and creating stronger stakeholder relationships. Drawingfrom twenty-five years of consulting work with such top brands asFrito-Lay, Sony, Nautica, and Burger King, Yohn explains keyprinciples of her brand-as-business strategy. Reveals the seven key principles that the world's best brandsconsistently implement Presents case studies that explore the brand building successesand failures of companies of all sizes including IBM, Lululemon,Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can startusing right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, andother organization leaders, What Great Brands Do is anessential blueprint for launching any brand to meteoricheights.

Miami Spice

Author:Steven Raichlen

Publisher:Workman Publishing

ISBN:0761164391

Total Pages:352

Viewed:1631

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The new star of the culinary galaxy is South Florida, declares The New York Times. And no wonder. Out of America's tropical melting pot comes an inventive cuisine bursting with flavor--and now Steven Raichlen, an award-winning food writer, shares the best of it in Miami Spice. With 200 recipes and firsthand reports from around the state, Miami Spice captures the irresistible convergence of Latin, Caribbean, and Cuban influences with Florida's cornucopia of stone crabs, snapper, plantains, star fruit, and other exotic native ingredients (most of which can be found today in supermarkets around the country). Main selection of the Book-of-the-Month Club's HomeStyle Books. Winner of a 1993 IACP/Julia Child Cookbook Award.